Hype Means Everything

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Tag "Polaroid"

Sunday Girls: the girls we would like to bring home on Sundays and present to the family. This week, Emily Ratajkowski, who I’m sure you remember, shot by Jonathan Leder.

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We really love our own Tumblr but we agree there are some pretty bad ass blogs out there that we regularly check and reblog. Have a look at this selection during the week-end!

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Available soon! The new Polaroid Z340 ($299) is the Polaroid digital instant photo printer, and prints Polaroid sized photos right out of the front of the camera. The Z340 is the first version of the camera, although not designed by Lady Gaga, and not part of the Grey Label, with the GL30 due to be released in Spring 2012. The Z340 is being finalized so that it’s ready to be sold in stores, in time for Christmas this year. Plus, the good thing is it even comes with a lomo mode.

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After reading this article from the NYT, I really wanted to highlight the recent trend of porn-photography to go old-fashion. No photo assistants, no special lighting, film-photography when it’s not a polaroid. Digital cameras are used only if the photos are processed in post-treatment using films from Fuji, Rollei, Kodak or other brands from the past century ! Jonathan Leder, as a case in point, prefers the polaroid and fixed 35 mm lenses. The models too go old-fashion as well as the  scenes they are shot in. Maybe this is the Mad Men effect striking again. Jonathan Leder is the creator of Jacques, “an upstart adult magazine in Brooklyn that reinterprets vintage Playboy in the age of 3-D porn and GPS hookups.” To me, he deploys much more erotism by beeing only suggestive and soft where other lurk in the obscenity. 

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In October 2008, The Impossible Project saved the last Polaroid production plant and started to invent and produce new instant film materials for traditional Polaroid cameras. In 2010, Impossible saved analog instant photography from extinction by releasing various, brand new and unique instant films. Impossible prevents more than 300 million perfectly functioning Polaroid cameras around the world from becoming obsolete and keeps variety, film creativity and possibilites alive. Their two lines of films include Silver Shade and Color Shade so that you can play either in black and white or in color. That’s a cool initiative and hopefully, Impossible will live long.

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“A collaboration between two of the most influential icons of our time, polaroid grey label comes to life with three new products that showcase the magic of the polaroid instant experience”. That’s what the press release says. Indeed, Polaroid has unveiled the Polaroid GL30 Instant Digital Camera as part of the grey label of the brand. The GL30 is an all-in-one digital camera, instant photo printer and digital display that uses next generation ZINK- Zero Ink Technology. The camera will be available later this year, at a price to be announced, but should be affordable.

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