Hype Means Everything

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Tag "Ovadia and Sons"

Ovadia & Sons remains one of the greatest source of inspiration in the #menswear industry after releasing their Fall Winter 2012 collection a few days ago. As long as the Ovadia brothers drop the cutaway collars, large jacket lapels, tassel loafers and flannel pants, they’ll be featured on this blog. No matter how sad and frustrating it is not being able to see the clothes outside the US, we still recommend the brand. Go for it guys, check out the extensive lookbook after the break !

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I bet there’s no need to introduce the Ovadia brothers at this time. You obviously read our interview with ‘em. No need to say they are the best dressed men on the planet. No need to say there’s no need to say anything either. Just look at the pictures! 

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Remember the 2nd of April this year ? I’m sure you do ! This is the very day when we published the interview of Ariel and Shimon Ovadia from Ovadia and Sons. Actually, we have been following the talented visionnairs since the beginning a year ago. We’ve covered SS2011 and then FW2011 and unsurprisingly, just as we predicted, Ovadia and Sons is enterring a new dimension. “Some of the most respected stores in the country were not just browsing the booth [at NY (capsule) show], but doing their best to lock up exclusive deals. Yeah, that right there is when you know things are getting real, if you couldn’t already tell by looking at the collection.” I think that says it all about the success of the Brooklyn-based label. It’s simply as if the brothers know the exact way I want to dress, but before I know it myself. And they do it season after season. Check out the lookbook of SS2012 hereafter and stay tuned !

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It’s not the first time I introduce you to Ovadia and Sons, the NY-based brand lead by twins Ariel and Shimon Ovadia. In this FW2011 lookbook, I am very well surprised by the fact that they managed (again) to mix British, American and Italian influences like no other brand. The tailoring is particularly impressive and the numerous representations of double-monk shoes can’t make me happier. I dream my closet would be full of Ovadia and Sons ! I’d like to add that the patterns, while very classical, bring a lot to the looks. If someone wants to learn about real preppy, just check the looks hereunder : go-to-hell pants, wool patterned natural shouldered blazers, cuffed trousers, saddle shoes, etc…

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