Hype Means Everything

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That’s typically the kind of book you want to give to a friend settling in New York City: From Brooklyn hot dogs to Manhattan’s most chic restaurants, world-renowned chef Alain Ducasse reveals a palette of flavors, colors, images, and aromas from all four corners of the globe: his own gourmet New York. This beautiful work of photographic reportage reveals his favorite spots, his special findsand his gourmet delights. As we tried to do during our road trip, he reveals New York’s finest products, the histories of places and people, and his encounters with them in this personal culinary voyage around a city with an important place in Ducasse’s heart. Bonus : You also get a handy removable guidebook to all the restaurants and other venues listed, this large, gorgeously illustrated book is a treasure trove for all food lovers in New York or anywhere. Available here

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As we were strolling around West Village in NYC, our friend Marion had us discover the Saturdays Surf NYC concept store. The idea is to combine coffee and surf. Quite original right ? The shop sells surf boards, neat tees and shirts from their complete menswear brand as well as photograpy books and… the genuine American fresh brewed coffee ! Check out our pictures and go online to check out the brand !

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For our first night in New -York, I decided to stay at the Jane Hotel in the Meatpacking district of Manhattan. My room was just a tiny cabin with a small bed and just enough place for mu luggage ! Bathroom were down the corridor… The place however is amazingly old fashioned and very hip. We tried the lounge bar, the Jane Ballroom, which serves as a club too and let me tell you that this is a hell of a place ! High ceilling, velvet chesterfield sofas, hot girls dancing on the tables. The bar is set pretty high for the rest of our trip!

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Global demand for truly exceptional top-end malt whisky is now greater than it’s ever been, and competition for that limited release can be fierce, so if you’re really serious about whisky, you need something to give you the edge. Which is why whisky expert David Clelland has launched 1494, an exclusive new whisky club based in New York offering insider knowledge on upcoming whisky auctions, as well as guidance on whisky procurement, investment and, of course, appreciation.

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This stunning tricolor Letterman jacket from Thom Browne is an American classic and, above all, one of the New York based designer’s standout pieces. Channelling a preppy all-American style into his signature red, white and blue colour-scheme, Thom Browne designed a timeless casual style jacket for the modern gent. This piece will perfectly feat your coolest “urban” tees: Supreme, Odd Future or PigalleAvailable here on Oki-ni website.

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Top to bottom, the 3×1 NYC store is an actual homage to denim. This magnificent concept store, situated on Mercer Street, features a complete jean manufacturing facility ; beyond that it’s also a place to witness the intricacies of the process that goes into making 3×1 jeans. Praised by the Sartorialist (on his twitter account), this is a typical address in Manhattan you have to keep in mind if you want to get yourself a unique, bespoke pair of jeans! Depending on the cut, prices start from $360…Whatever?! We’re talking about denim: a timeless piece in your wardrobe! 

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Jake Davis describing Supreme: “It’s exotic, it’s exploration, it’s dangerous, it’s militant, it’s revolution, it’s travel, it’s youth… And has everything to do with the global world and nothing to do with the insular bubble that is downtown New York City… But at the same time it is so New York. It’s everything that New York represents… The clashing of cultures, the discordance of economic classes, the aspiration of something better, the melting pot of a heterogeneous society. This isn’t intellectualism of a brand. This is very real. And whether it’s thought out in design strategy or “just happens” you can’t deny its relevance. To simply call this “streetwear” and not significant cultural direction is laughable.The epitomical genius of Supreme is taking something classic like a camp cap and making it in an ikat fabrication.” That is so true!!! Enjoy the entire new line after the jump.

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With ONLY NY Inc., it’s all about celebrating the big apple. The collection makes me think about How to Make it in America. Designs are very simple yet quite refreshing. ONLY NY is an independent brand based out of the West side of Manhattan which arguably provides quality apparel while keeping the designs classic, somehow timeless but a tiny bit retro. Don’t be fooled, ONLY NY has been involved with NYC‘s underground street culture since 1997,  from years of skateboarding and graffiti, to sporting old school Polo and North Face, ONLY NY embodies the hood to Park Ave. and everything in between. Get an idea of the looks after the break !

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You may have already seen him on one of your favorite street style blogs, this guy’s name is Manolo Costa. His name then became his brand! A brand based on Madison Avenue (NYC) that fosters high elegance and luxury and promotes bespoke clothing for refined gentlemen. This is the place where you go get your exclusive bespoke tie to fit your Savile Row-made double-breasted suit!

Manola Costa once said about bespoke tailoring: ” The art of bespoke is in the details, where a dress shirt is cut so that every inch fits as it should and a pair of trousers are expertly tapered from the knee to create the perfect drape and balance.” Guys, I guess this is fashion poetry! He also got a nice tumblr if you want to check it out!

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I don’t get what “Pre-Fall” means and I’m afraid it may only respond to the “always more” principle that somehow rules fashion nowadays. Apart from that, I kind of like this vision of the modern New-Yorkish women. Nothing new obviously but still pretty good ! Nice job Scott Sternberg !

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