NEWS IN label

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen, the brand aspires to reinterpret and modernise the cool easy to wear tees and sweats. Simplicity is the key, mixing themes and references from rock’n roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture. I love the spirit and the oversized cuts. Grungy but classy.  Read the rest of this entry »

Alexandre Mattiussi used his name’s initials to create a really nice collection of “clothes for the real life“. We think Ami is really coherent: although the (French) label was created last year, the result is already well executed and the whole collection makes a lot of sense. I mean you can wear anything, from the chinos to the crisp shirts. The whole looks like a hip parisian bourgeois with clean, simple essentials : a trench, a cardigan, some clean blazers… Strange that I missed this one for so long… Looks like they are headed for success and I see that they already have resellers all around the world! Read the rest of this entry »