Hype Means Everything

Tag "Kenzo"


Welcome to the jungle, Kenzo kids! This season, once again, the Paris line teams up with New Era, the creator of the baseball cap. Bringing the colors and prints of Kenzo Takada‘s legendary Jungle Jap store to a piece of American sportswear history, the 59Fifty, these caps are on my hit list. 

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styled-asap-rocky by Oki-ni

As you may know New York rapper A$AP Rocky is travelling all around the world to promote his new album LONG.LIVE.A$AP. He obviously made a stop in London, where he met the Oki-Ni team to try out some brands he is not necessarily used to wearing including new SS13 pieces from Martin MargielaKenzo and Paul Smith. Cre

FYI, Rocky is usually into Raf Simons, Alexander Wang or even Rick Owens and Black Scale and Pigalle Paris for the tees.

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Love the Tiger Fever line by Kenzo (see more on Kenzo website)! Do you like the white Jungle tee (above)? It’s almost out of stock…

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Completely rebuilt by Opening Ceremony, Kenzo is back on the scene. As a matter of fact, Kenzo is a good case in point if you are trying to understand how to turn an ailing brand into one of the hottest ones on the market in less than 2 years (we’ll shore up this point very soon)! Indeed, Kenzo sweatshirts have been hitting all major street style blogs these days: check out Tommy Ton’s pic to give you just one significant example! Though “Kenzo label” is quite fashionable right now, I’d advise you to identify and get more long-term designs such as this wonderful graphic knit ($641) seen on La Garconne online store. Wanna shop the all Kenzo collection? Click here

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