Back in 2010, Nike France creates the Paris Running Club. with a founding mission of gathering artists, DJs, musicians and other Parisian nightlife birds around their unconditionnal love for running. I love the crew’s visual identity and head-to-toe Nike running outfits. I like the spirit too, very motivational and inviting. Too bad I still prefer riding my bike because I’d love to be part of such a dynamic and creative crew ! Maybe I’ll found the Paris Bicycle Club !

H&M is launching its new higher-priced better-quality line: they called it & Other Stories. They are releasing a series of short, cool and super creative videos: the idea is basically to present us one aspect of the collection with each video (see the 2 other videos after the break). We keep you posted when the collection will be available (expected for Spring 2013) Read more »

Zoo York is an East Coast minded clothing and skating label with strong influences by graffiti, hip-hop, punk, and everything in between. The Manhattan-based brand stores a wide range of casual, utilitarian looks for men and women that melt military tones with iconic Zoo York City imagery. The company takes its legitimacy from the Zoo Crew, which includes original NYC graffiti artists, designers, musicians, BMX riders, and some of the biggest names in the skateboard community. The Soul Artists of Zoo York sprang to life from Manhattan’s Riverside Park in the early 70s and built a booming scene with aerosol, skateboards, block rockin’ beats, and a defining originality. The term Zoo York eventually symbolized NYC’s underground sect of artists, b-boys, skateboarders, punks, and their various creative off-shoots. In 1993, OG skateboarders Rodney Smith, Eli Gessner and Adam Schatz teamed up to found the East Coast’s first true skateboarding-inspired lifestyle brand – Zoo York. The trio siphoned creative inspiration from NYC’s rapidly evolving skateboarding, hip-hop, and graffiti scenes to produce a variety of culturally relevant products that were dark and gritty like New York City. What started off as a simple line of decks and T-shirts steadily grew into a complete streetwear collection marked by military surplus, urban-athletic styling that was designed to withstand the city’s rugged terrain. Check out their website and watch the video below ! Read more »

Sunday Girls : the girls we would like to bring home Sundays and present to the familiy. This week, Sigrid Agren, Toni Garrn, Frida Gustavsson, Constance Jablonski, Monika ‘Jac’ Jagaciak & Liu Wen. Yep. All of them !! Shot in “What’s Contemporary” by Patrick and Victor Demarchelier. Read more »

For its 80th anniversary, Lacoste celebrates one of the most iconic pieces of clothing ever invented, the L.12.12 polo shirt, and shows the polo of the future in a really cool video by MNSTR Agency. Back in 1933, René Lacoste launched industrial scale production of the polo shirt he called L.12.12. L is for Lacoste, 1 refers to the Cotton Petit Piqué fabric, 2 to the Short Sleeve style, and 12 to the number of prototypes made before René Lacoste gave his approval… In three days, we’ll be december 12th – 12/12/12. But today, we get you an exclusive preview of the video made for the occasion !! Come back next wednesday on Lacoste’s dedicated website for the 80th celebration for I heard they’ll have some pretty amazing things happening !! Just sayin’ !

A few months ago, we had this crazy idea of a map with all our favourite hotspots in Paris. We called it the Heatmap. How clever, huh ? Now you don’t have the slightest excuse not knowing where to go for the best roasted chicken or find the most romantic patio in Paris. It’s not perfect. Let’s say it is a beta version. We’ll update the spots regularly to take into account how hot or called some places turn. We’re gladly accepting your suggestions and hope you’ll share with us your favourite spots too !! Spread the word, now you don’t have to check the Figaroscope anymore !!!

CHECK OUT THE HME CITY GUIDE HERE 

Davé Restaurant is the fashion world’s best-kept secret but if you can get past the front entrance (do not worry there is no cheap Chinese Brothel behind the red velvet curtains) and secure a top table in this clandestine Chinese restaurant in the middle of Paris, you can be sure you’re at the cutting edge of style. The first thing that startled me when I first entered this insider place is that no one (neither Davé himself nor the waiter) is going to hand you menus, you just have to ask for your casual order like in any Chinese restaurant. Secondly, you may be impressed by the walls full of pictures of stars who visited the place. Anyway, no menus means no prices but count around 40€ per person, but the cool experience definitely is worth it!

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Song is dope. Video is wack. Is that Didier Drogba or ASAP Rocky in the video ? Can’t tell one from the other.

Why the hell don’t we have more barber shops in Paris ? Common’ Baxter ! You’re welcome in France !