Hype Means Everything

Style Diary

ILLUSTRATION de patrick leger

Orlebar Brown, one of our favourite beach essential brand, has been on our radars for a long time now. And while some brands sort of fade out and never really come out of the confidential stands of the fashion week tradeshows, we’re glad to see that Orlebar Brown does what it takes to rise and shine. Their swimming shorts have been a hit on MrPorter.com for some time now and as a celebration of their successful collaboration, Orlebar and the men’s go-to online retail store have organized a nice happening in Saint-Tropez on August 9. Handsome guys (I’ve been told) will ride around town distributing a special edition of the Mr Porter Journal featuring not only a selection of summer essentials but also some of Saint-Tropez’ most beautiful beach locations for you to enjoy your summer! Besides, a bag full of cool items (an Orlebar Brown beach towel,  Mr Porter’s Paperback, a pen, a portable loudspeaker, postcards…) will be presented in a very limited edition in various luxury hotels in Saint-Tropez (hotel Sezz, hotel Saint Amour, La Tartane, hotel Muse and a few luxurious villas across the village). I wish I was still there this weekend!


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With Paris Fashion Week starting June 25th, you guys know how dapper you’ll be looking in just a couple of days… World’s most reknown fashion photographers, designers and models will be sweating around in the warm streets of Paris and the crowded, hot runway alleys. But you won’t. You’ll be casually drinking your cold caramel something frapuccino and ride for free in an air conditionned Jaguar. This is thanks to Mr Porter.com and chauffeur company Uber, who have teamed up to create MR UBER, arguably the most stylish chauffeur service in Paris. Service includes the latest edition of the Mr Porter journal, a custom-made musical selection… and a 50€ coupon to use on the online store plus a gift bag! Pretty nice right?

How to ride with MR UBER? Download and open the Uber app, input the promo code MRUBER in the Promo tab, select the MR PORTER option on the bottom slider and order your #MRUBER in two clicks FOR FREE!! Service will be available from 10am to 8pm from 25 June – 29 June. Enjoy your free ride guys!


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Who said camo prints are dead? Who said parkas are dead? I know summer is supposed to come soon now, I know Givenchy only makes over-hyped over-priced items. Still, I’d love to get a hold on this camouflage-printed parka jacket. For the casual rainy days you know. For when you want to say “fuck the rain I’ve got my Givenchy parka“… (shop)

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Nike Air Force 1 Low Supreme Gold Medal

Love those Nike AF1 low in white and gold medal! Still available on some selected online store (at $350).

Nike Air Force 1 Low Supreme Gold Medal Hype Means Everything

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Curated by designer Yuske Kamiya in 2010, Mookee By Yuske is a hybrid of streetwear and high fashion for those who cannot afford the brands with four digit price tags. Residing in Long Beach, California, He believes although many of his people in town cannot afford the high end prices, they can still accumulate a wonderful sense of style through his line, Mookee by Yuske. Inspired by art, music, and vintage culture, he integrates all aspects of inspiration into his line creating many pieces for those who share the same interests.

Mookee-By-Yuske-Boy-London-hype means everything

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Feeling for a touch of mafia style or maybe just surfing on the recent Pharrell hat buzz. Or maybe I’ve just been jealous of the girls I’ve seen proudly wearing their dark large hats in the streets lately. Whatever this comes from, I’d love a nice Borsalino hat for the days I have to torture some good old gangsters.


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On my way to the new JM Weston store the other day, I ran by this new boutique called Ex Nihilo. The tagline says “Ex Nihilo is an alternative Parisian perfume house that designs personalized luxury fragrances and promotes emerging creative talents.” Being rather annoyed by mainstream over-the-counter perfumes and other eaux de toilette, I welcome this original Parisian concept store and its obsession with French-Savoir Faire and the bespoke universe. Ex Nihilo will propose you a fully personalized fragrance experience through its newly opened Parisian store located 352, Rue Saint Honoré Paris.

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Onia swimwear 2014

While the temperatures hardly call for any sort of swim trunk purchase, we’re sure you’ll want to be ready when life brings warmer weather or a more tropical locale. As usual, Onia is always ready and they’re presenting their new Spring ’14 collection which include highlights such as the great Wave Print above and colorful new patterns from their ongoing collaboration with Liberty London. (Source AcquireMag)


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Maison Martin Margiela White shirt long


Cool classy dickey shirt inspiration for next summer. By Maison Martin Margiela


Maison Martin Margiela White shirt long zoom SS2014

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On a very a cold day a few weeks ago, I had a lot of fun doing this modest shooting for well know sneaker brand Onitsuka Tiger. Despite the freezing wind, I was pretty happy to exchange my worn-out loafers for a fresh pair of bouncy sneakers and pose, walk, run, jump and sometimes seat to feature those burgundy Shaw Runner. After the shoot was over, I kept the sneakers on until I had to go to bed. Soles don’t lie! So comfy and pretty good looking! I guess my Reeboks and Nikes and Vans have to be worried for they’re going to spend a lot more time piled up in my closet…

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