HypeMeansEverything

NEWS IN FILMS AND TV

Film “Muta” | Miu Miu Fall 2011

Miu Miu FW2011 Film “MUTA” by Lucrecia Martel from gabriel on Vimeo.

After its last campaign movie The women’s tales, Miu Miu comes up with a new intruiging, though well directed by Lucrecia Martel, short movie to present the new collection: Muta.

Psycho, aesthetic, heavy atmosphere showcasing a wonderful Fall 2011 collection… Read the rest of this entry »

How to present a new collection? Use a fingerskate like Hermès

A fingerskate throws light on Hermès 2011 collection

More and more brands have to count on social networks and innovative ways of communication to grow and thrive. Bringing forward that hot topic, I must admit that I enjoy this kind of film ads like the one above inspired from Alexis Milant youtube video. Do you remember this amazing ad realized by Hermès and released in the end of 2010? I am not especially a big fan of skateboarding, but the Hermès‘concept is just brilliant and play!

If you liked this one, we will soon display some other cool videos used to showcase new collections. My view is that there is a lot to do on this for both big players and young fashion creators!  Read the rest of this entry »

“The Tale of a Fairy” Directed by Karl Lagerfeld


 

The last drop from Karld Lagerfeld, starring Anna Mouglalis, Amanda Harlech, Kristen McMenamy, Freja Beha Erichsen, Bianca Balti, Baptiste Giabiconi, Brad Koening, Jake Davies, Mark Vanderloo, Oriol Elcacho, Sébastien Jondeau, Seth Kuhlmann… That is la crème de la crème of the fashion scene.

The Design Film Trilogy by Gary Hustwit

This is the ultimate trilogy ! I’m not speaking about any Hollywood super-production but about the most inspiring documentaries I’ve been offered to see : Helvetica, Objectified and Urbanized by Gary Hustwit. To be exact, I’ve only watched Helvetica and Objectified but I’m ecstatic about the release of the last one, Urbanized, by the end of the year. The Design Film Trilogy was on pre-order to help fund the launch of Urbanized a few weeks ago and only 1000 box were offered. However, they’ll be offering a few additional Trilogy boxes for sale at the end of 2011, so provided you register on their email list, you still have an opportunity to grab one !

Uffie – Wordy Rappinghood Produced by DJ Mehdi

Let’s start the day with a wonderful sound by EdBanger geniuses Uffie and DJ Mehdi ! 

“Wordy Rappinghood” is Uffie’s reinterpretation of Tom

Tom Club’s hit from 1981. DJ Mehdi produces here another fresh and dynamic tape. Both combined is the dope that has a place in your iPods. Oh and yeah, the tune is actually the song used in Evian’s latest “Live Young” campaign. Listen below ! 

Thanks Hypetrak for the link.

 

 

 

 

THE WOMEN’S TALES VIDEOS BY MIU MIU

Miu Miu presents a series of short movies called “The Womens’ Tales” and directed by five different female filmmakers to introduce their upcoming Spring 2011 collection. Read the rest of this entry »







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