Hype Means Everything

MrPorter.com x Orlebar Brown Limited Edition Beach Bag

ILLUSTRATION de patrick leger

Orlebar Brown, one of our favourite beach essential brand, has been on our radars for a long time now. And while some brands sort of fade out and never really come out of the confidential stands of the fashion week tradeshows, we’re glad to see that Orlebar Brown does what it takes to rise and shine. Their swimming shorts have been a hit on MrPorter.com for some time now and as a celebration of their successful collaboration, Orlebar and the men’s go-to online retail store have organized a nice happening in Saint-Tropez on August 9. Handsome guys (I’ve been told) will ride around town distributing a special edition of the Mr Porter Journal featuring not only a selection of summer essentials but also some of Saint-Tropez’ most beautiful beach locations for you to enjoy your summer! Besides, a bag full of cool items (an Orlebar Brown beach towel,  Mr Porter’s Paperback, a pen, a portable loudspeaker, postcards…) will be presented in a very limited edition in various luxury hotels in Saint-Tropez (hotel Sezz, hotel Saint Amour, La Tartane, hotel Muse and a few luxurious villas across the village). I wish I was still there this weekend!

©KEVIN TACHMAN 2013

©KEVIN TACHMAN 2013

 

Photography by Kevin Tachman c/o MR PORTER.COM, cover illustration by Patrick Léger

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