Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen, the brand aspires to reinterpret and modernise the cool easy to wear tees and sweats. Simplicity is the key, mixing themes and references from rock’n roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture. I love the spirit and the oversized cuts. Grungy but classy.