Global demand for truly exceptional top-end malt whisky is now greater than it’s ever been, and competition for that limited release can be ﬁerce, so if you’re really serious about whisky, you need something to give you the edge. Which is why whisky expert David Clelland has launched 1494, an exclusive new whisky club based in New York offering insider knowledge on upcoming whisky auctions, as well as guidance on whisky procurement, investment and, of course, appreciation.With a limit of just over 550 members worldwide, the club promises to give whisky collectors unique access to whisky investment experts and top distillers, organising regular distillery trips, private meet-the-maker dinners, tutored tastings and special limited-edition bottlings. At the time of writing, 1494 was also on the brink of announcing the site for its ﬁrst clubhouse, a 16,000sq ft Manhattan town house boasting fully stocked members’ bars complete with bespoke smokes from Nat Sherman, as well as an on-site Savile Row tailor, private car service courtesy of Range Rover and secure in-house storage for whisky collections. To ensure you don’t miss out on the once-in-a-lifetime distillery visit or whisky auction, the club also offers a network of private jets, as well as the services of luxury car specialist Manhattan Motors.
And once you have the whisky in place, 1494‘s network of international whisky experts can advise on cultivating and insuring that collection, as well as making the most of your
investment. “The market for ﬁne whiskies is expanding in New York and the auction market is young and growing,” says Clelland, formerly international whisky specialist for Morrison Bowmore, maker of the coveted Bowmore malt “We are working closely with Bonhams to develop the auction market and provide our members with the ability to easily access auction whiskies in NY and, of course, around the world.”
And despite being just a few weeks old, 1494 has already put its money where its mouth is, securing both Black Bowmore and the Macallan 50-year-old Anniversary Malt, two of the most prized crown jewels in the malt whisky world, for members at a Bonhams’ auction in New York earlier this summer.
**Membership fees for 1494 start at $15,000, rising to $175,000 for lifetime membership. No doubt you’ll need a drink after that.**
For further information, please contact David Clelland at [email protected].
Source: How To Spend It