Yasmine Eslami is a lingerie label composed of various capsule collections gathering sexy styles.  Tara, Jane, Alice, Caroline are all names of the different lines. The colors are going to the essentials: black, white and off white, the materials are tiny flowery tulle, lace, cotton voile and cotton jersey with the use of embroideries. I personally believe that it’s perfectly simple and completely sexy. Designer Yasmine Eslami studied fashion at studio Berçot and worked as a designer for Vivienne Westwood for 10 years. She is currently based in Paris and still works as a stylist for different publications such as Purple, GQ, The Observer, Tank Magazine… That helps when you’re launching a brand, for example, to get Olivier Zahm to shoot the collection and promote the outtakes on Purple.fr to make a little buzz.

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