Hype Means Everything

Gucci x James Franco | Launching the made-to-measure suits

Frida Giannini, Gucci’s creative director, said: “James (Franco) has an innate ability to fuse classic elegance with contemporary style and interpret formal wear in an individual way.” So how much will it cost to ape Franco’s interpretative skills? According to Gucci, made-to-measure suits will start at £1,900 when the service becomes available in 11 boutiques worldwide by the end of the year. Customers will be able to choose from 178 possible combinations of colours and fabrics, with little extras – like a satin lining or (hmm…) diamante embroidery – on offer too.

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