It was really natural for Xavier Aubercy to take over the family business which is the Maison Aubercy, one of the most underrated made-to-measure house haven in the world. The shop hasn’t moved from the Rue Vivienne, Paris, since Xavier’s grand father founded Aubercy. Having grown up and after so many years gravitating in and around the family store, Xavier sort of always worked here. We had the incredible chance to chat with him to discover the rich history that defines the brand.
Maison Aubercy offers a selection of ready-to-wear shoes on both Blake and Goodyear constructions. Whether you’re keen on traditional English shoes or more fancy, rare forms and colors, there’s a pair for you there.
But let’s be honnest with you guys. The ready-to-wear is excellent. Unbelievably comfortable, hand-crafted, long-lasting, unique. But that’s still not the real deal here. I’d rather highlight the made-to-measure program. Think about it : you litterally can choose where you want to place your shoe-lace holes! Tons of lasts, cap-toes, leathers, colours, styles that you can play with and that you’ll have modelled on your feet’s shape. The possibilities are limitless. You could draw the pair you want and Maison Aubercy could create it.
One can’t judge a pair of shoes before trying them on. From my experience, I know I have to buy uncomfortable shoes sfor I know they get better with time. That’s true for any brand I own, among them Lobb, Weston or Church’s. That’s why I was so surprised when I tried a pair of Aubercy shoes. I tried both Blake and Goodyear. It was like walking barefoot. The feet are perfectly maintained, the leather is nicely stretching. Walking on cotton. No comparison. They say it’s the all hand-sewn construction. Perhaps. You should go try. It’s really surprising.
Kindness, family business, passion and sense of service all take another dimension as soon as you set foot in the shop. Those values are the core of the house’s principles and I’m not writing down some press release here! It’s my own experience. You won’t get snobbed. You won’t feel uncomfortable.
Thanks a lot to Xavier Aubercy for his time and passion!