Hype Means Everything

The Great Return of the Barbour Jacket

Barbour escalates the hype ladder and we can observe a resurgence of the iconic Barbour jacket in the street from both hip early adopters to the more traditional clusters of the society. I’m not sure I can explain such resurrection but I sure comes from the UK. The jacket has become so common there that it is almost an institution. I believe the jacket has lost its hunting image and turns to be an easy trad piece people love to twist.


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