A.P.C. launched the Butler Worn Out denim line back in July 2008, and started selling some pre-worn denim all over the world the same year. Rocking the same jeans for 7 months straight without washing can be a tedious task so the French label makes it easier than ever. Each Butler piece you buy has been worn in, washed, and ironed and for those that prefer crispy denim, they will offer new styles at half price with a trade-in of your old A.P.C’s. Definitely a cool deal since you get a brand new jean for 60 € instead of 120. Video after the break.

To promote this wonderfull concept, the label presents an impressive life-cycle visual on their Butler Worn Out line. ”People who prefer their denim unwashed can return their used A.P.C. jeans, in trade for a new pair at half price. The trousers thusly recovered will be marked with the initials of the person who broke them in, washed suitably, repaired as necessary, ironed and then resold.” From return to shelf all in one clip.

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